So is business coaching a rip off or is there genuine value in it? As a business coach I have to admit that I may be very biased in my answer to this question, but I also don’t think that the answer is that easy .
Most of the time I hear business owners raving about their business coach, but occasionally you’ll hear a business owner lamenting the day they hired one. So how can you possibly know if business coaching will work for you?
My summation is that you need to have both a brilliant business coach and a great ‘coachee’.
Business coaching doesn’t suit every business owner. That’s a fact of life. For that reason, I don’t try to offer my coaching to every business owner that asks me to tell them about it. Reality is, not every business owner is coachable .
The worst people to try and coach are those who frequently use the words ‘I know’ . They just know it all – there’s nothing you can teach them. Or rather, there’s heaps you can teach them, but nothing they can learn because their mind is blocked from the possibility. Pride is another word for it.
Other business owners are brilliant ‘coachees’. They have an unassuming approach , they’re keen to learn, when they work with the right coach they just go from strength to strength.
The other side of the coin is that not every business coach is well suited to your business. For a start, you would expect any good business coach to have actually owned and operated a business. If they haven’t done that then there’s a good chance they’re justregurgitating theory. How can they help your business get to the next level if they haven’t proven they can improve their own?
Second, every business coach has areas that they are stronger in than others. For example, as a coach, I won’t touch small item retail stores . That’s an area I reserve for specialists . I’m quite at home working with manufacturers. That’s a specialist area also but it’s an area in which I have lots of experience . Having said that, I work with quite a range of businesses from printer repairs specialists to divorce lawyers. Most business enterprises have far more in common with each other than they have differences . They all have four groups of stakeholders – suppliers, staff team, owners and customers .
Finally, It’s important that you and your business coach get along together well . Coaches can end up working closely together, and there’s nothing worse than working with someone you don’t like. Well, OK, there are worse things, but you know what I mean.
So is business coaching a rip off? Not if you’re the right person with the right coach.
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